Colour trends for men and women
Pink for girls, blue for boys: we heard this phrase many times from parents or school teachers. But, in fact, this is nothing more than a gender myth, a common misconception that many of us still willingly believe. There is no strict gradation between the purely “male” and “female” colors, since each color has many shades, but women and men still have different preferences. It should be noted that the cultural evolution and social standards have a great influence on the preferences of men and women. It is generally accepted that pink is an exclusively feminine color, blue is a male color, but in reality we see almost equal preferences for “basic” gender colors.
The most active color, blue is research, it isalmost equally fond of both sexes. This is why this color is so often used in web design.
One of the most interesting color psychology studies is Joe Hallock's «Colour Assignment». These data may indicate that people clearly have preferences for colors regardless of gender. During the study, men and women of different ages were asked to choose the most preferred color from 8 available. This color was blue. It is almost equally preferred by both gender, so this color is so often used in web design.
Favorite colors for men and women
Studies by the British psychologist Hans Jürgen Eysenck in the early 1940s, are confirmed by Joe Hallock's data — men prefer blue and light blue more often than women do.
The most significant gender difference color is green. It mostly loved by men`s, while women`s give preference to the violet. The two pie charts below represent the favorite colors of each gender.
Least favorite colors
Yellow, orange and brown — men and women almost equally cannot stand these colors. The degree of dislike can significantly depending on the person's age.
In the matter of color shades, men most often prefer bright, catchy tones, while women choose softer, pastel shades.
Such studies can be used for better understanding potential customers, for the design tuning of web projects and products.
