Experiments with color in the food industry
Modern food industry can make food with specific taste and color. But still, some products simply can not fail to impress.
The natural dye. Have you heard about purple carrot juice? And how often you see a purple carrots in the supermarket? Perhaps some of you didn’t even think about its existence...
As part of such an unusual carrot there is an anthocyanin, the pigment that makes it purple. It should be noted that it is completely safe and is commonly used in the food industry of EU countries. This natural dye is used in the most unexpected products, for example, in berry yogurt, to simulate the color of currants or blueberries.
Gïk Blue — Spanish blue wine. This is another example of how marketers of the food industry use unusuall color for buyer attraction. It should be noted that color of this wonderful wine is neither magic nor chemical dyes. The blue color of the liquid gives the same anthocyanin, extracted from grape skin. The wine itself is a mixture of red and white grapes and, according to manufacturers, represents innovation and forward movement.
Fake.
Wasabi — why some manufactures do fake? It turns out that for some manufacturers much easier and cheaper to mix the usual horseradish that is growing in the local latitude, with green dye, than to wait for supplies from exotic countries. Yes, it's listed on the package, but who reads that? Especially if sushi is served in the restaurant...
Color in the food industry is extremely important. Suffice it to recall how much time is spent on food photography for advertising or store presentations. Think about how you choose the products: the color in this case is very important. A lot of studies show that the rich vibrant color is an indicator of the quality and excellent taste. The bright orange color of orange juice point to its high taste qualities. The bright red color of tomatoes is about their freshness.
The exotic colors of the foods motivate us to buy them, just for the interest. Plus, the color makes the product recognizable.